FSN's website really is close to free — but your customers pay a $5.99 surcharge on every order, your design is one of 400 shared templates, and network orders pay out at 80 cents on the dollar. Here's the honest side-by-side.
| Flower Shop Network | PetalFront | |
|---|---|---|
| Website cost | "Free" with a low annual membership — you get a template site | $1,500 setup + $149/month — a store built for your shop alone |
| Design & brand | One of 400+ shared base designs with shared stock product photos — thousands of near-identical florist sites | Unique, branded storefront on your domain, your photography, six designer presets to start from |
| Checkout | $5.99 transaction fee added to every customer's order at checkout | Your posted prices, period — with Apple Pay, Google Pay, Klarna/Afterpay to close the sale |
| Network orders | Relay orders pay the fulfilling shop 80% (20% goes to the sender), plus per-send fees | Direct orders on your own store — 100% yours, no network in the middle |
| SEO | Look-alike template content competes with the FSN directory itself | Unique content on your own domain that can actually win local search |
| Repeat revenue | Email program on FSN's calendar | Flower-calendar subscriptions (one buyer = 5–12 orders/yr), abandoned-cart recovery, review requests, campaigns you control |
| Ops depth | Standard florist site features | Delivery zones by ZIP, per-day same-day cutoffs, blocked dates, holiday surcharges, order pipeline + delivery calendar |
Sources: FSN florist websites ($5.99 customer fee, template count), how FSN orders work (80/20 relay split, send fees). Figures verified August 2026.
The costs live in your customers' checkout and your relay payouts — slide to your shop's numbers.
Customer surcharges suppress conversion even though the shop doesn't pay them directly — abandoned carts are the hidden cost. Relay economics apply only to network orders; keep FSN membership for relay if it produces, and move the website.
Click through a real working store and admin — then let's run your shop's exact numbers.