Quick question: do you know who the registrant contact is on your shop's own domain? Under Lovingly's shop agreement it's their designee — and leaving early costs $499 for every month left on the term. Here's the side-by-side.
| Lovingly | PetalFront | |
|---|---|---|
| Fees | Per-order transaction fee (amount set in your private order form) + a ~$9.99 "service fee" your customers pay at checkout on PRO plans | $149/month flat. No per-order fees, nothing added to your customers' checkout |
| Contract | Auto-renewing annual term; leaving early = liquidated damages of $499/month (or your average monthly fees, whichever is greater) for every remaining month | Month to month. No termination penalty — we keep clients by being good at this |
| Your domain | Their agreement names Lovingly's designee as registrant/admin contact; transfer-back only once all amounts are paid — 60 days unpaid and ownership transfers to Lovingly | Registered to you, in your name, always. Setup includes connecting it; leaving includes transferring it. In writing |
| Marketplace conflict | lovingly.com marketplace pages can outrank the shop's own site for its own name (a recurring reviewer complaint) | No marketplace. Your store is the only destination we build and promote |
| Customer data | Lives on their platform; florists report fees labeled "Local Florist Support" they never see | Your customers, your Stripe, your exports — any time |
| Order desk | Free POS, but reviewers cite no invoicing and no house-account/cash flexibility | Full order pipeline, delivery calendar, payment links, phone-order register — and keep any in-store POS you like |
Sources: Lovingly Shop Services Agreement (§6 domains, §9–10 fees, §11 term & liquidated damages), Capterra reviews. Verified August 2026.
Two numbers Lovingly doesn't put on a pricing page: the fees added at your checkout, and the cost of the exit door.
Customer fees estimated at $9.99/order (their PRO-plan service fee; per-order transaction fees are additional and set privately). Exit cost = $499 x months remaining, the contractual minimum. The clean path: give non-renewal notice in the 30–90-day window before your renewal date — we'll have your new store built and standing by, zero downtime.
Click through a real working store and admin — then let's plan your switch around your renewal date.